Voila! You have invested a good amount of your time in designing a professional website. It seems flawless, but now you need a decent amount of traffic on your website and for that, you need to contact a professional SEO consultant because you know if your website doesn’t appear at the top on the search engine result page (SERP), your prospective customers might not even know that you exist on the planet of world wide web.
Searching a well-experienced SEO consultant to take your website to the pinnacle of success may seem like a nerve-wracking task. But, if you follow our footsteps and ask the 5 questions cited below then selecting the right SEO consultant can become a cake-walk for you.
#1 What Steps Will You Take To Improve My Website Search Engine Ranking?
Steer clear of those search engine optimization (SEO) consultants who talk in circumlocution and hesitate in discussing their approaches in detail. You should go for those consultants who are always ready to discuss their strategies, methods and approaches that they would use to drive up your website’s traffic and improve search engine ranking. You should also not hesitate to ask in how much time, you could achieve your SEO campaign goals.
#2 Do You Strictly Abide By Google’s Standard Guidelines?
For your website, you need a consultant who practices white-hat SEO techniques and strictly abide by all the standard guidelines of giant search engines such as Google, Yahoo, Bing and more. You should be cautious of those SEO consultants who practise black-hat SEO techniques such as keyword stuffing, using irrelevant keywords, cloaking, link farming, cookie stuffing and more to get quick results.
#3 How Will You Measure The Success Of My Website?
To know the success of your SEO campaigns, you must know how much traffic is coming to your website and from where it is coming. An experienced SEO consultant will always measure the success of your website using analytics as this helps him to track the improvement of your website’s search engine ranking. Not only this, he will also tell you how to check the analytics of your website on your own.
#4 What Are The Guarantees That You Can Make?
Although it is really tough to predict anything in the SEO industry, still your consultant should provide an estimate regarding your website’s ranking improvement. Make sure that the contract you sign is not confusing and should clearly state all your SEO campaign goals.
#5 How Often Will We Communicate?
Before you sign any contract, you should ask your SEO consultant how will we communicate with each other. There are many consultants out there who don’t prefer to talk over Skype or phone. Henceforth, it is always considered wise to ask from your consultant – How would he or she prefer to connect? Also, don’t forget to ask how often he/she would reach out to you with your website ranking updates.
