Author: Atul Kumar

SEO vs. PPC: Which One Is The Right Marketing Approach For You?

Nobody can deny the fact that success of an online business greatly depends on the amount of traffic it receives. And, when it comes to boost the traffic of a website, two things instantly come in our mind - the first one is SEO (search engine optimization) while the second is PPC (pay per click)…

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7 SEO Strategies That Will Double Your E-commerce Site Sales in 2017

Want to double your E-commerce site sales in 2017? But, don’t know what to do to? If so, implement these SEO strategies for your e-commerce website to boost your business leads, organic search traffic, sales and revenue. Get a Mobile Version Of Your Website: Optimizing the e-commerce website for mobile is the need of the…

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5 Trends That Will Rule Over Digital Media in 2017

It comes with no surprise that digital media is evolving continuously, rapidly breaking all the barriers and becoming an integral part of our lives. Today, more than 70% people are well-versed with digital media which shows a great opportunity for those who are running an online business over the web. Like 2016, the upcoming year…

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How to Create An E-Commerce Website SEO-Friendly

The Success of an E-Commerce website largely depends on SEO because the website intends to target the online audience. Therefore, The E- Commerce websites have to be SEO-friendly so that it can reach the right audience and generate good sales. Most E-Commerce companies have the promotion experts but they do not have much knowledge about…

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Digital Marketing Can Help You Grow Your Business

You must have always learned that Digital Marketing is a tool for promoting your business but today we shall discuss the other aspects of online marketing that display the role of Digital Marketing in growing your business. Business can only be grown when its customer base increases and this can be achieved by opting for…

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What Can Be Done To Save Time & Money On Your SEO Campaign

It is a very logical thing for a business to tread a bit cautiously while devising their SEO campaigns. Depending upon the situation that they are in the businesses can either think of SEO as a very costly affair or a very cheap exercise. But the fact is that their is more to SEO than…

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5 Ways to Improve Online Reputation of Your Business

Online Reputation Management(ORM) includes all the activities that are performed to control or improve the online reputation of a business. Online Reputation of a business has a lot of significance these days because people get influenced by that and it may change a viewer to a buyer and a buyer to a non-buyer. Therefore, various…

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How Can We Improve Our Brand Visibility Using Social Media Optimization?

Social Media is a medium that allows individuals and companies to share and exchange information, ideas, images, and videos with their respective groups. Social Media includes various social channels such as Facebook, Twitter, linkedIn, Google+, Tumblr, and StumbleUpon etc. In recent times, these channels are used to promote businesses and viral any posts. A business…

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How to Improve Clickthrough Rate (CTR) For Adwords Ads

CTR which stands for Click Through Rate is equal to the total clicks on an ad divided by the number of impression for the ad (CTR= Clicks ÷ Impressions). High CTR is always desired by everyone because it results in increased traffic and also helps in increasing the visibility for a new product. In this…

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5 Tips to Enhance Visibility of Your Website

Visibility of your website at the top of the SERPs of various search engine, is something that every online marketing agency is starving for. Researches are being made day and day out to develop new and unorthodox ways to improve the visibility of a website. Until the website is visible to the viewer, the promotion…

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