Single page websites are quite popular these days. Aren’t they? More and more business organizations are choosing them over multi-page websites to meet the end goals of their businesses. But, have you ever thought of pros and cons of single page sites? For example, could a single page site impact your ranking on Google’s search engine result page (SERP)? Does the design of a single page website impact your SEO? Well, in this blog post we are going to talk about the perks and perils of single page sites and how the simple format could potentially impact your SEO. But before that, if you don’t know how a single page site looks, here are some of the examples:
Example 1: Apple Plug
Example 2: Enod French Restaurant
Pros of Single Page Websites
#1 Single Page Website Provides a Better Mobile Experience
It comes with no surprise that more than 50% web searches are doing it on a mobile device, and having a single page website is one of the biggest advantages. Typically, single page sites fit perfectly into mobile, and users find them easy to navigate. In other words, single page sites are simple and intuitive. Unlike multi-page websites, single page sites load at the lightning speed, which is a bonus from not only search engine point of view, but also for the users who don’t have enough patience to wait longer than a couple of seconds for a website to load completely. Furthermore, many users often face difficult in clicking other tabs or additional pages on a mobile device, and so having a single page site is a boon for those users.
#2 Targeting a Specific Audience Becomes Easier With Single Page Sites
Indeed, single page sites are ideal for those who are planning to target a specific audience and provide them a particular kind of user experience. With a single pages site, it becomes easy to control the behavior of users on your site and drive them in a particular direction if you don’t have to worry about them clicking on additional tabs or multiple pages, possibly in the wrong order. When you have a single page website, you can present all the information which you want users to access on one page, in whatever order you choose to meet the needs of your business. In terms of search engine optimization, SEO, it would be useful if you are targeting one keyword or set of keywords.
The thing which you need to keep in mind is that when a user scroll through a single page site in order to find what he is looking for, he can easily get turned off if the presented information is disoriented or the information is not worth-reading. When placing content on your site, you need to extra careful and think wisely that everything you put on your site has a purpose and make sure the placement is up to the mark. If the presented information is disorganized, it will simply ruin the chief purpose of having a single page site.
#3 Single Page Site Can Provide Higher Page Authority
We all know that links are one of the crucial factors that determine how well a website ranks on the search engine result pages (SERPs). Right? Unlike multi-page websites which have different page authority, a single page site has only one authority and every link acquired from a single page site will point to the main URL so there will always be a 1:1 ratio of links to pages.
Cons of Single Page Websites
#1 Single Page Sites Are Not Great For Wide Keyword Targeting
Like every good thing comes with some drawbacks, same goes with a single page site. There are some major SEO drawbacks linked to single page sites – ranking of keywords is one of them. Typically, single page sites are supposed to be built around one main concept, which constraints you to target a wide range of keywords. In case of multi-page website, every page of a site is an opportunity to rank in the search engine result pages (SERPs) to target an audience specific to that page’s theme. The more you have number of pages, the better you have opportunity for wide keyword targeting.
If you rely heavily on Google search to find potential customers, you should better consider creating a multi-page site so that you can target multiple keywords and attract a wider audience. But, if Google search is not your top priority, you can go for a single page website.
#2 The Content on Single Page Site Lacks Detail
Another major drawback of single page sites is that the content published on a single page site is not as detailed as what is published on multi-page sites. In a single page site, you don’t have a freedom to create a separate page for each topic; instead, you need to put all the information on one page. This is why layout and orientation are the chief elements which require utmost attention when designing a single page site. Even though if your layout is unparalleled, many visitors might end up disappointed owing to the lack of specific content, and it’s almost impossible to add the same amount of information on the single website as it is present on a multiple page site. This poses a big challenge for the website owner. The best thing you can do if you have a single page site is defined separate sections for the content. Create a new section for each new topic as if it were a separate page. To some extent, this will meet the need of your customers and your SEO efforts won’t hamper to a great extent.
Hope you find this post helpful. If you are looking for SEO consultancy services for your single page website, you can reach us anytime. For any query related to this post, you can comment down below. We are very quick in responding to the queries of our readers. Thanks for sparing your time!