If you are reading this post, it means you have an online store which is not performing well on the Google search results and you are in search of some result-driven SEO tips, tricks and hacks to rank higher on the search engine result pages (SERPs). Aren’t you? With search engine rankings change every day, you need to stay up-to-date with the latest algorithm updates, SEO strategies and result driven practices to optimize your ecommerce store efficiently so that it can appear in organic searches on major search engines such as Google, Yahoo and Bing.
Higher Rankings on SERPs = More Traffic = More Sales
When it comes to optimize an ecommerce store, SEO is the best way to get your online store appears in the front of the people. While most of the SEO activities are going to be the same for all types of companies, regardless of the industry, but there are some things that differ when you’re dealing with e-commerce. The reason for this is the structure of an online store and most importantly their business goals. An ecommerce store is a cluster of webpages – It has hundreds of thousands of different pages that need to well optimize to attain the top position in the Google search engine result pages (SERPs). Once you have a basic understanding of how to optimize these different pages of an online store, it becomes a cake walk for you to rank higher on the search engines. To help you in optimization of an ecommerce store, we’ve come up with some of the best SEO tips, tricks and hacks to make your optimization process as hassle free as possible. So, be ready to dive in!
#1 Optimize Your Category and Product Pages by Choosing the Right Keywords
Choosing the right keywords is the first and foremost step for ranking higher on search engine result pages (SERPs). Many online stores fail to appear at the top on search results owing to lack of quality keyword research. While selecting keywords for your category and product pages, you should go for a “high exact match local search volume” or you can take the help of online keywords research tools (Semrush, Google Keyword Planner etc.) to find out the terms which people are already searching for. Most importantly, with the Hummingbird Google’s update – The importance of long-tail keywords has increased than ever.
#2 Use Rich Snippets for Every Product Page – Embrace Schema Markup
Believe it or not, but schema markup is playing a great role in eCommerce SEO by providing product rich snippets which enjoy high click-through rates (CTR) in search listings. Alas! It is the most underutilized tool for eCommerce marketers today. By implementing structured markup on your website, these miniature codes create product rich snippets with price tags and star ratings directly shown in Google search results which positively influence click-through rate. So, if you don’t have implemented schema markup on your eCommerce store, do it today and see the difference.
#3 Reduce The Load Time of Your Ecommerce Store
High load time is the serious concern of an eCommerce store owing to hundreds of thousands of web pages. According to Google’s best practices, the load time of an eCommerce store should be under 4 seconds, the faster your website loads, the better it will be for your business. If your online store takes more than 4 seconds to load, around 40% of consumers will leave your site and simply go back to the Google search result page to find a competitor website. Today, because of high-speed internet availability, shoppers have an expectation that whatever they searching on the web, should be available in a jiffy.
Here are some simple ways to improve your site load time:
- Optimize heavy images of your site, but don’t compromise with the image quality
- Enable browser caching
- Minimize HTTP requests
- Enable compression
- Optimize your CSS
- Keep your scripts below the fold
To check your eCommerce store load time, you can use Pingdom tool online.
#4 Write Unique Product Description for Every Single Product
We all know that Google hates duplicate content. Right? By using the same manufacturer’s product descriptions on your eCommerce store, you’re begging for an SEO penalty from Google. That’s why it is always recommended to use unique and original product description for every single product to rank higher on the search engine result pages (SERPs). Product description is the most important part of the content for online stores, and if your description is unique you’re not only going to engage the users but also persuade them to make a purchase.
#5 Start Using Breadcrumb on Your Ecommerce Store
Breadcrumb is not a rocket science. It refers to the trail of links which improve the user journey around your online store. Breadcrumbs appear at the top and display the hierarchy of subcategories and categories.
In case, if you feel challenged in optimizing your eCommerce store, you may seek consultation from an eCommerce SEO service provider or you can hire eCommerce SEO services in India from a reputed digital marketing agency.