4,000,000 and still counting…. Can you guess what is it? Yeah, you’re absolutely right. That’s the number of mobile applications combined together in Google play store and iOS app store – and that number is rapidly increasing by an average of 1,000 apps per day making smartphone apps discovery imperative than ever before. According to Forrester, 63% of users still rely on major app stores search to download and install a new app on their phone. From this we can conclude that, the higher your app ranks in the app store search results, the more visible it will be to potential customers, resulting in more number of downloads.
Have you ever wondered how your app will appear at the top in search results? No, alright let’s tell you. There is a mechanics behind this which is commonly known as ASO, App Store Optimization. It is a process somewhat similar to search engine optimization, used for optimizing mobile apps to rank higher in the app store search results. Even some call it app store SEO, app search optimization, or mobile app SEO as well. The mechanics of app store optimization services include understanding your target audience and business goals first, researching the targeted keywords you want to rank for in app store and then optimizing your mobile application for those keywords. This overall effort helps in increasing the visibility of your mobile application for the targeted audience and targeted keywords, thereby drives more traffic resulting in more number of app download. To optimize your mobile app, you may need to find out best App Store Optimization Company in India or if you are on a tight budget and don’t want to hire any agency or a company, you can follow these steps:
#1 App Title: Make The Most of 255 Character Limit
Believe it or not, unless you are a big brand, your app won’t get any recognition among the potential users. In this scenario, what you can do is make the best use of 255 character limit for the App Title to describe the core functionality of your mobile application. You may not know that along with app icon, your app title is a very first thing that your potential users notice, so it needs to be very attractive and unique. While deciding title for your app, don’t use generic terms or names similar to the existing mobile apps. Also, don’t forget to use suitable targeted keywords in your app title so that it can be discovered easily, and keep everything under 50 characters because out of those 255 characters, hardly 50 characters clearly appear in the search results. So, play with the characters smartly.
Your App Title:
- Needs to be short
- Needs to be the point
- Needs to explain your app clearly
#2 App Icon –Must Be Attention Grabbing
Your app is one among the millions in the app store, and the only way it can stand out if its icon is beautiful, unique and attention grabbing. We all know that when a user searches an app in the app store, the first thing he notices is app icon followed by app’s title and preview images. Therefore, while designing an icon of your app make sure it is attention grabbing and tempts users to download your app. Do not clutter your app icon by adding so many visuals or app title again onto the icon. The best possible way to decide an icon for your app is to do some A/B testing with a couple of app icons to see which one works better.
#3 User Friendly App Description Is A Must-Have
Let’s be honest, not everyone is going to read your app description to find out what your app does, but this doesn’t mean that you should overlook this part or do a sloppy job while writing app’s description. Although, not many users are going to read app’s description, it’s sure that a well-written description could be a game changer. You might not know that app store ranking algorithm considers app’s description into account, while showing results for app query. That’s why it is recommended to use target keyword 3-4 times in the description section, but don’t do overstuffing of high-ranking keywords. Stuffing keywords is a strict NO NO, because it can penalize your account as well.
While writing your app’s description, you should be inclined more towards your customer base, rather than on app store ranking algorithm, but this doesn’t mean that you should overlook algorithm ranking factors. First few lines of your description should be compelling enough, as those are the ones that are clearly visible without clicking on read more. Here are some tips for writing a good mobile app description:
- Make short and persuasive paragraphs
- Use bullet points
- Clearly, list out benefits and use cases
- Use social proof (press coverage, user testimonials)
- Add information like what’s new in the updated version, version number, bug fixes etc.
- Incorporate links to website or support
- Always keep in mind that first 167 characters of the description become Meta description for app store ranking algorithm
- If your app has won an award or nominated for any award, mention it. This will increase the chance of getting more number of downloads
#4 Use Appealing Screenshots & Video To Drive More Downloads
Like app’s icon, screenshots & video are the eye-teasers, which tempt users to download an app. Before hitting the install button, users spend most time on checking out the screenshots and preview video of an app, and if you’re app’s screenshots and video are not appealing and low quality, users are not going to hit the install button and download your app. Here are some tips to design compelling screenshots:
- First two screenshots of your app play a crucial role in grabbing the attention of a user. By checking out just two screenshots, users make up their mind whether they will install the app or not. So, make sure your first two screenshots are attention grabber.
- Don’t hesitate to explain one feature on the top of every screenshot. Make sure, it doesn’t look clutter.
- Make the best use of all the screenshots slots.
- Do A/B testing with your video and screenshots to find out which one works better
- If have designed your mobile app for tablets as well, make sure you upload tablet size screenshots as well to get the ‘designed for tablet’ badge.
#5 Influence and Encourage Users To Get Positive Reviews and High Ratings
App store ranking algorithms consider app’s reviews and ratings into account, while showing results for app query. So, naturally if your app has good ratings and positive reviews, it will appear at the top in search result queries. If we think from the users point of view, reviews and ratings are certainly helpful in deciding whether to download an app or not. Right? Today, people not even buy a small utensil from online stores without checking out reviews and ratings of other buyers. For anything to everything, we check out reviews and ratings. Same is the case with mobile app in the app stores. Would you try to get your hands on a new mobile without checking out reviews and ratings? Of course, not. Right? Similarly users check reviews and ratings before downloading any application on their phone. The opinions of other users matters a lot and play a crucial role in the success of your app. Therefore, you should always aim for getting as many positive reviews and ratings as possible for your app. You can also give a reward to your users for positive reviews and ratings. When you reward your users for positive reviews and ratings, chances are more that you will receive lots of reviews and ratings.
Although, there are many other insane ways to rank higher in app stores & boost app downloads, but you can start with these simple yet effective steps mentioned above. If you would like to harness the benefits of app store optimization, you need to invest both time and effort consistently. Like they say, Rome not built in a day.
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Good Luck! See you very soon on the top charts in app store!