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The Tobacco Institute of India

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The Tobacco Institute of India


Objective

  • Ranking on selected keywords
  • Keywords Mapping for each page and crawling accordingly.
  • Traffic Growth

Our SEO Approach

  • Analysis existing backlink and removal of all bad Links
  • Reviewed Visitor Behavior, tweaked the site / content to improve avg. time spent & bounce rate.
  • Brand Awareness by Social Engagement
  • Analysis of non-crawled pages and fixing problems like 404, Redirection, Content Optimization, Image Optimization.
  • Looking into competitors strategy and follow some of their strategy for link building
  • Content Analysis, Inputs to Editorial team and curation of existing content.
  • Site Architecture Development, and Restructure to increase crawling rate

Nov-15 Feb-16 May-16 Aug-16
Top 5 0 2 3 18
Top 10 0 5 7 23
Top 20 0 7 18 26