On-Page SEO is a one of the primary and integral parts of Search Engine Optimization process. It includes all the activities on the website to rank high such as page title, content optimization, meta tag and description. In this article, we shall delve into the most latest on-page SEO techniques which can help the website rank higher.
- Searcher’s Satisfaction
All the promotional activities are performed for the searchers. SEO and promotion experts always aim at influencing the online searcher and try to evolve such techniques via the searchers can be satisfied and get exactly what they are looking for. All the brand names and legitimate companies primarily try to achieve that however, there are many other companies that just want the increase the clicks on their websites and hardly care whether a viewer remains on their websites or not. Their main target is to make the viewers click on their ads and get the money from Adsense. This may help to make money for some time but this can not be long term policy because most of the times this type of websites either get penalized or get banned. Therefore, if one wants to keep his/her website alive in the long run they must avoid this kind of practices and focus on delivering what the searchers want.
- The website must be fast
While navigating the various pages of a website, if you figure out that the website is running slow and pages are not loading in time then you tend to get away from it and visit some other website of similar type. You need to avoid this if you want to rank your website high because the sooner a visitor leaves your website, the higher your bounce rate is and high bounce rate leads to low ranking of your website. Slow speed is not the only factor that enhances the bounce rate there are some other factors also but slow speed is one of them. In order to improve the speed of your website, you should ensure that the all the images are compressed as per your website theme because these big and uncompressed images may affect the speed of the website.
- Strategies Keyword Targeting
Keyword Targeting is discussed all the time and you might have read numerous articles on it however, Keyword Targeting is not the same the way it used to be. Google and other search engine have come up with some rules and regulations that everybody needs to follow while targeting keywords. Earlier, the keyword density of 8 percent was also ok but now the search engines do not allow the keyword density of more than 2-3 percent. Therefore, you must be targeting your keywords smartly so that it can be diversified all across a page site page. It is always recommended that your title and description should carry one keyword each and rest of the keyword you may use in the body or content.
- Use of Images and Videos
This is one of the most current and effective methods used in on-page seo. Instead of reading the paragraphs and content, viewers like to watch interesting videos and images. Therefore, besides keeping the good and engaging content if you have good images related to your content of your business along with the sharing option, then it will give you an additional advantage. People do spend time on watching good videos and images and may also share them further. This may lead to viral your business related videos and images and you may have additional traffic.