Keywords are undoubtedly one of the most important pillars of an SEO campaign however, they are not the only aspect that one needs to focus on. There are other areas as well that you can work on in order to boost your SEO without bothering much about the keywords such as the content, search engine algorithms, site navigation, and the site speed. If these things are up to the mark, then it is going to be a great help for you to rank high in the search engines and improve your SEO. Therefore, if your SEO is not getting you the results in spite of all your keyword strategies, you do not have to worry about that because there are numerous other ways to improve your SEO and get you the desired results.
Today, we shall delve into some highly impactful SEO techniques that you should make use of other than just the keywords-
The originality of the content has become supremely essential nowadays. Gone are those days when copying the content does not have any influence on your rankings. There are many Google algorithms that can easily identify the copied content and this can lead to a downfall in your rankings. You can use several tools that can inspect whether or not your content is copied and based on their results you can make changes to your content and try to make it better and original. In addition to the originality, the content of your site must be in a right format which means it should have H1, H2 headings, paragraphs, and the correct flow. Good looking & relevant images and videos in your website content add additional value to it make it look attractive too. Therefore, if your content has all this quality, then the probability of your content ranking high increases.
Appropriate site navigation & internal linking
It may sound a bit too easy but it is one of the primary and quite tough tasks to do. Ensuring easy navigation from one link to another has to be easy enough for all the users. It is not necessary that only a computer-savvy user will open your site, anybody can open it and unless your site navigation is easy none of the user will stay on your site for a long time. This is not what you expect from the users to do, you would rather like them to explore your site more and more.
Additionally, internal linking is equally important and you need to ensure that the most relevant pages are highlighted and they have internal linking. That way your most relevant and important pages will be crawled by the search engines and your rankings may improve. Besides that you can also use ‘no follow’ and ‘no-index’ tags on the pages that are least important in your views.
Proper and Smart use of Titles
As per the specified limit by Google, Titles should not be more than 70 characters long and Meta description should be under 156 characters. Therefore, you need to keep in mind the character limit and you have to convey the entire message that you want to deliver to the audience through that specific page. Proper research has to be done on the competition level that a title may have or already has before creating the final Title. Similarly, meta descriptions also give you an opportunity to convey the rest of the message that you were not able to deliver in your Title and summarizes the page that you are creating the description for.
It is a clear red flag for you if your site is taking longer than normal time to open up. As a user, you would not want to be on a web page that is not opening up for more than 30-40 seconds. Therefore, you need to make sure that your site runs faster on the web and all the images and videos are optimized in such a way that everything opens up quickly. Again there are multiple tools available online that help you check the speed of your site and also help you speed it up. This should be done as soon as possible before you start losing the several relevant clicks on your website.
Mobile and Social Media
Smartphones with the internet data are already there in your user’s pockets so all you have to do is ensure that your site is a responsive site which simply means it must be mobile-friendly. You should remember that in the present time a customer does not hesitate in making a purchase through their smartphone on various online shopping platforms.
Social Media is again a necessity of today that you can not afford to ignore. Hence you should have your business available on all the major social media platforms like Facebook, Twitter, LinkedIn, Google+ etc.