It comes with no surprise that digital media is evolving continuously, rapidly breaking all the barriers and becoming an integral part of our lives. Today, more than 70% of people are well-versed with digital media which shows a great opportunity for those who are running an online business over the web. Like 2016, the upcoming year promises to be another defining year for digital marketers. So, let’s take a quick look on the digital marketing trends that will dominate in 2017.
Live Video Streaming:
Live video streaming is the hottest trend which continues its pace in 2017 also. Thanks to the high-speed internet and the ubiquitousness of mobile devices.
Nothing can be better than Live video streaming for driving web traffic. We all have seen how first live-streamed US Presidential debate draws millions of viewers in.
In the past few years, we have witnessed the advent of wearable technology like Google Glass, Apple iWatch, Moto 360 and other digital devices which can be worn on-the-go. These smart devices connect the user to the digital world round the clock. In 2017, we can expect to see more wearable technology and smart innovations.
Mobile Will Completely Surpass Desktop:
In 2016, we all have seen how Smartphones flooded in the market. This clearly shows the rise of mobile-focused internet marketing. Mobile optimization and mobile search should be a top priority for digital media marketers in 2017.
Search Engine Ranking Algorithms Will Change Continuously:
Like it or hate it, but the search engine ranking algorithms will change incessantly in 2017. With tons of information added to the internet every second, major search engine giants will continuously make changes to the algorithm. Therefore, the only way to rank at the top in search engine result pages (SERPs) is to remain original, helpful and stay in touch with a professional social media marketing company.
Online Advertising Will Become Expensive:
Over the past few years, we have seen an enormous rise in digital marketing practices. As the competition gets fierce over the internet, the prices for online advertising will rise. However, some digital marketers believe that PPC will die in the upcoming years and there will be optimized ads alternatives dominating the digital industry.