Want to double your E-commerce site sales in 2017? But, don’t know what to do to? If so, implement these SEO strategies for your e-commerce website to boost your business leads, organic search traffic, sales and revenue.
Get a Mobile Version Of Your Website:
Optimizing the e-commerce website for mobile is the need of the hour. Give your users a user-friendly mobile experience either by optimizing it or through an interactive mobile app.
Create a Seasonal Or Festive Category To Maximize The Attention:
To get the most out of your festive items or seasonal items, create separate category pages such as Diwali Gifts, Christmas Gifts, New Year Gifts, Halloween costumes or What’s hot.
Make Your Website Secure:
If your e-commerce website doesn’t have HTTPS encryption, get it today. By doing this, you will not only get an extra layer of user security but also your website rank improve significantly.
Easy Site Navigation:
This is imperative from both the perspective of higher search engine rankings and improving user’s experience. Organize your products in different-different categories so that users can easily search anything. Make sure your website layout pleases the eye of the users and immediately directs them wherever they want to go.
Create Unique And Copyscape Free Content For Every Single Product:
Content is the king thus it becomes extremely important to create a unique product description for every product. By writing quirky content, you can grab the eyeballs of the users and tempt them to make a purchase.
Reduce Your Website Load Time:
No doubt, high-quality images of the products play a great role in the success of an online store. But, so many high-quality images on one page can increase the load time of the page and slow down your website, which is bad from the point of e-commerce SEO. You can reduce the load time of your page by reducing the size of your product images or by using the “zoom in” feature to see a larger version.
Keep An Eye On 404 Errors:
An E-commerce website is a cluster of pages. Do a routine check once in a week to monitor that your permalinks are not generating 404 errors. For doing this, you can take the help of Google Webmaster Tools.