Some people believe that content marketing is the fastest and easiest way to attract potential customers and get business leads. While others believe that Pay Per Click (PPC) marketing is the best way to gain an edge over the competitors. But, who is right? Well, in this post we are going to talk about the same and also unveil some tactics to combine Content Marketing with Pay Per Click (PPC) to create a ‘hybrid’ marketing campaign.
If reports were to be believed, 88% of B2B marketers said that they are using content marketing strategy to attract traffic and sales leads. On the other hand, we all have seen that how pay per click (PPC) advertising did the job pretty well for small or new businesses in spreading brand awareness. But, have you ever thought what would be results if we combine ‘Content Marketing’ with ‘PPC Marketing’? If no, simply continue your reading to find out how amazing the results can be.
Promote Your Content Strategically:
By producing high-quality content, you can win only half of the battle. Thus, it becomes imperative to think strategically when marketing content through paid advertising. PPC gives you an opportunity to leverage paid advertising and spread brand awareness in minimal time. By running Content Marketing’ with ‘PPC together, you can kick things up a notch.
Plan Out Keyword Usage:
Pay Per Click (PPC) helps you to get an insight of highly targeted keyword research. By doing good homework on the highly targeted keywords, you can take your business to the next level of success.
There are certain keywords which are quite expensive to use in PPC marketing campaigns. Incorporating those targeted keywords in your organic content can help you to run a successful marketing campaign without burning a hole in your pocket.
Build a Strong Presence Over The Web Without Putting Extra Efforts:
When it comes to spreading the awareness of your brand over the web, time is crucial. And, there are some strategies like SEO and social media which take so much time to get organic reach. Now, you might be thinking what’s the quickest way to spread brand awareness. Don’t you? In this case, you can run both ‘Content Marketing’ with ‘PPC Marketing together to reach potential customers in minimal time.
Re-marketing Your Content To Visitors:
PPC Re-marketing is one of the most efficient ways to convert your visitors into potential customers. By showing enticing re-marketing ads to the visitor who has recently left your website and is browsing the internet can increase the chance of getting back to your website.
Give Visitors What They Are Looking For:
No doubt, PPC can bring huge traffic to your website. But, only high quality content can retain the visitors to your website. Make sure your PPC advertisement land visitors to the product and services they are looking for. By doing this, you will not only be able to attract the visitors but also increase your business leads, sales and revenue.