The Success of an E-Commerce website largely depends on SEO because the website intends to target the online audience. Therefore, E-Commerce websites have to be SEO-friendly so that it can reach the right audience and generate good sales. Most E-Commerce companies have promotion experts but they do not have much knowledge about SEO. Thus, they are not able to deliver the expected results and the qualified online traffic does not divert towards the E-Commerce website.
Today, we shall discuss the techniques that can help a website become SEO-Friendly………
Product description for each product
The Product description is supremely essential when it comes to an E-Commerce website because the product description makes the website SEO-friendly, more engaging and unique in the organic search. Product description of around 200 words for each product is good enough. It should explain the main features and qualities of the product and it should be different for all the products available on the website for sale.
Display the Product Reviews
Product reviews are the first thing that online buyers look for before making a purchase. It creates a huge difference and may influence the buyer’s decision to buy any product. Hence, if you have some good reviews for your products and services, then it will be a good idea to show them on your E-Commerce website. This should leave a positive impression to the online buyers and they may end up buying your products.
Say No to Keyword Stuffing
Keyword Stuffing is really not necessary nowadays. Gone are those days when the promoters used to put as many keywords in the product title and description as possible. In the present time, the keyword stuffing is not applauded by Google and it is rather considered as a negative sign for a website.
Implement Title Tags
Your website content must contain the proper title tags. Title tags are one of the most SEO-friendly elements of your website. They should be unique and should deliver a specific message to the viewers.
Use of Image Alt Text
An E-Commerce website will always have a huge number of images because each product has its own unique image. Use of alt text with all the images will ensure that the search engines get to know the meaning and relevance of the images. In addition to that, while delivering the results, the search engines prefer the images with the alt text over the images that do not have alt text.
Social Sharing Buttons
Social Media is highly popular at the present time. Hence, your E-Commerce website must have social sharing options so that if any viewers like your products and services, they can share that on social media and make it more popular.
Relevant and Engaging Content
Content is always a very important ingredient of your website. The content on your E-Commerce website should be engaging and it should not be copied from somewhere else. Copied content can be identified by Google and other search engine and your website may be penalized because of the copyright violation. Additionally, it should be relevant to the product and services that you are offering.