Nobody can deny the fact that the success of an online business greatly depends on the amount of traffic it receives. And, when it comes to boosting the traffic of a website, two things instantly come in our mind – the first one is SEO (search engine optimization) while the second is PPC (pay per click) advertising. Isn’t it? But, which one is the right marketing approach for your online business? Wondering? Just continue your reading………….
Both SEO and PPC are the powerful traffic generating strategies that target people performing searches on the search engines. However, the main difference between them is that traffic generated from SEO (organic) is free while PPC is a paid advertising program run by major search engines such as Google, Yahoo, Bing and more. This is the reason why we often see the terms paid search engine listings and organic search engine listings on the web.
In the paid advertising program, your products and services ads are being displayed in the sponsored results section of SERPs and whenever any user comes to your website through your sponsored ad, a certain amount of money will be deducted from your account. However, by doing SEO you can generate a good amount of traffic and rank higher on the search engine result pages (SERPs). But, for that, you need to be well-verse with the latest Google’s updates & algorithms and follow best SEO practices to get your website listed next to the sponsored results.
How Fast You Can Expect Results?
If you run a PPC (pay per click) advertising campaign, you can get results more quickly. Once you properly configure Google AdWords programs, sponsored ads start appearing on the search engine result pages (SERPs) within a few minutes. However, SEO (search engine optimization) is a long term strategy. It may take a few weeks or months but this advertising program will not burn a hole in your pocket.
SEO vs. PPC: Which Advertising Program You Should Adopt?
SEO and PPC have their own benefits so you should try both of them. By running a PPC (pay per click) advertising program, you can spread brand awareness in a less span of time however by doing SEO you will get stability on the search engine result pages (SERPs).
Hope this blog post helped you. If you have any query or want to share something, comment below.