With over 4 million mobile apps combined in the Android Play Store and Apple App Store, getting your app discovered in such a highly saturated market has become the most complex, daunting and nerve-wracking task. Isn’t it? If you an app developer or an app marketer, most probably you have experienced the same and realized the importance of app store optimization (ASO) to rank higher in an app store’s search results. Haven’t you?
The higher your mobile application ranks in the app store’s search results, the more visible it will be to your potential users, just like SEO is for the website. The increased visibility tends to serve the end goal of app store optimization (ASO) by converting the traffic into the potential leads. In other words, ASO drives oodles of traffic to your mobile app’s page which in turn increases the number of downloads of your mobile application. But, many app marketers commit horrible app store optimization mistakes while trying to optimize their mobile app page that actually do more harm than good. So, if you want to bring your mobile application in the limelight, you need to steer clear from these 5 common yet cringe-worthy app store optimization (ASO) mistakes.
#1 Believing on Hacks & Shortcuts to Rank Faster
If you are an app developer, marketer or an owner, most probably you know that there is no shortcut to improve your app ranking or increase the number of downloads. Alas! In spite of knowing that many people fall into the trap of deceitful app store optimization (ASO) agencies that promise lofty claims such as improved visibility of your app, increase the number of downloads, positive ratings and reviews and more. To be honest, nobody knows how Google and Apple index mobile applications in their app stores or how user engagement, conversion rates, retention rates, and other app-specific metrics impact the ranking of a mobile application. So, if anybody approaches you and promises quick results, you need to steer clear from that person.
#2 Frequently Changing The App Title Adds Fuel To The Fire
Many app owners or marketers frequently change the app title according to the latest keyword rankings with a hope to improve their ASO ranking. They firmly believe that this strategy is a crucial step in optimizing their mobile application page and improve the ranking. However, this is not true at all. In fact, changing the title frequently not only hampers your ranking badly but also makes it difficult for the new users to find your app. Instead of changing the title every now and then, you should come up with a catchy app title having right keywords in it and stick to that.
#3 Overstuffing of Keywords in Your App Title and Description Can Backfire
Be it search engine optimization (SEO) or ASO, overstuffing of keywords can get you into the hot water. In other words, overstuffing high-ranking keywords in your app title and description can penalize your account. Instead of overstuffing the keywords, you should incorporate the most relevant ones to describe what your app does in the best possible manner. When writing your mobile app description, you should write short, crisp and enticing sentences to encourage potential users to download your mobile app.
#4 Not Making The Best Use of All Available Screenshot Slots
We are pretty much sure that you must have heard a lot about screenshots role in attracting the potential users and increasing the number of downloads. Eye-catching screenshots not only highlight the best features of your mobile app but also entice the users to download it. However, many app owners do not make the best use of all available screenshot slots. They are under the wrong perception that adding two screenshot graphics is more than enough. Since screenshots play a great role in increasing the number of downloads thereby you should consider using all the screenshot slots to allow users to explore your app in the best possible manner.
#5 Reviews and Ratings – Don’t Take Them For Granted
To increase the number of downloads of your mobile application, you need a bunch of positive reviews and ratings. Right? Alas, many app owners overlook the reviews and ratings of their users. Even, if there are some negative reviews you should always bring into your acknowledgement and show the user that you are working on their issue. Doing this, you can turn even a bad experience into a good one.
By keeping this common yet cringe-worthy app store optimization (ASO) mistakes in mind, you can certainly make your mobile application an apple of everyone’s eye. If you also know some common mistakes or have any question in mind, let us know in the comments below.