Yeah, you heard absolutely right! Google analytics got new user interface and navigation look lately and most of us are not even aware of this. Aren’t we? That’s we decided to bring this latest news to you through our blog post. With the roll-out of Google’s latest algorithm update and new analytics user interface and navigation look, there has been a lot of talk about its new chief features and functionality that make this new version more powerful and intuitive than the previous one. So, let’s start talking about this new look.
Google Analytics User Interface Update
The new Google’s Analytics user interface has a complete makeover. See, how it looks now.
The new Google’s Analytics user interface comes with a nice overview of the most used analysis reports in the form of tables, graphs and maps. Now, it becomes easier to visualize data quickly without much clicking, especially for the newbies (earlier the default page was in Audience > Overview report).
How Are Your Active Users Trending Over Time?
This feature is also available on the homepage of the new Google’s Analytics user interface. It shows a graph of your active users – monthly, weekly and daily. You can also customize it accordingly and see the analysis report of any duration you want. For customization, all you need to do is click on the drop-down arrow present at the bottom left-hand side. That’s it.
How Well Do You Retain The Users?
If you would like to see, how well you retain the users on your website, you can see the graph which is also available at the homepage of the new Google’s Analytics user interface. It shows the user retention on a weekly basis. You can customize this too. See the screenshot below.
When Do Your Users Visit Your Website?
This new feature shows the time as well as the day on which your website got most visitors. The dark blue section in the below screenshot indicates the time when you got maximum visitors while the light blue section shows considerably less number of visitors.
Where Are Your Visitors Coming From?
You can check the demographic of the users coming to your website. This feature is now also available on the homepage of the new Google’s Analytics user interface. See the screenshot below.
What Are Your Top Devices?
With the help of this feature, you can check on which device your website is viewed most. Customization option is available here too. See the screenshot below.
Traffic Channel Analysis
For traffic channel analysis, a graph is available on the new Google’s Analytics user interface. Earlier, it was available under this path: Acquisition>All Traffic>Channels. Now, it is available on the homepage itself. You can also check the source/medium of your users from the same graph. For any customization, all you need to do is just click on the drop-down arrow present at the bottom left-hand side. See the screenshot below.