Facebook’s New Ad Transparency–he likely losers and winners
Consumers today have an increasingly high level of awareness when it comes to advertising. They are well-aware of the fact that they are being marketed and they demand a higher level of transparency about why and what purpose the business is targeting them. Taking note of this demand, Facebook recently announced that all its users will now be able to see all the ads that Facebook and its associates such as Instagram and Facebook Messenger are promoting. Another social media marketing giant Twitter will soon be following suit. While some experts have lauded this move citing the higher level of awareness it will provide to the consumers with respect to a business’s overall trust and transparency, others have been sceptical believing such a move is unlikely to have any major impact on average consumers.
We list here opinions and views of some of the experts about this move by Facebook.
Both and Consumers Marketers May Get More Bang for Their Buck
David Kley, CEO of California- based company believes that this to be a great opportunity for businesses to showcase their products in a more positive way and getter better return on their investments. High-quality ads, David believes has the potential to attract and hold a visitor’s attention. They, in turn, get to delve a bit deeper to see all the offerings and deals that the company is offering them which helps them a more informed decision. It enhances their overall satisfaction and put them on the path of being a loyal customer.
Companies with Integrity have little to fear
Steven Willi, Marketing Director of Rankings.io seems less than enthusiastic about the move believing that honest companies are not likely to be affected by this step. Steven says that consumers everywhere wish to be treated fairly and by respect by the company whose products they buy. They demand honesty and as such businesses that lay high emphasis on integrity and ethics, and offer quality products/services have little cause for worry. However, he says that companies who are prone to cheating customers using deceiving practices are the ones who should be really worried about this move. As far as consumers are concerned, they like a higher level of transparency displayed by organizations. They talk about it on social media which in turn serves as good advertising platform for companies who wish to promote themselves on such social platforms.