An unhappy customer leaving negative feedback online can be really problematic for your business. In this age of social media, where the world has become such a smaller place, negative feedback or review can travel really quickly, leaving you with very little time to rectify the situation.
The key to limiting the damage of negative reviews is to have a proactive online reputation management strategy in place. This is important as by planning ahead, your organization will be in a much better position to nip the problem in the bud itself before it snowballs into something major.
Proactive vs. Reactive Reputation Management Strategies
It is often seen that most small businesses are found lacking when it comes to adopting a proactive approach to reputation management. Despite the popularity and pervasiveness of digital media, organizations think little beyond their website when it comes to strengthening their online presence. This leaves them extremely vulnerable to whatever negative reviews the customers leave as it often appears towards the top of a search query.
Online reputation management and repair has become an integral part of digital marketing. It is quite understandable as businesses that pay little attention to their ORM are more likely to pay the penalty in the form of lost opportunities, falling revenues and depressed profit.
Organizations need to understand that no one can deal a serious blow to their reputation than they themselves. A lacklustre approach towards managing your online reputation can lead to serious damage. Here we list a few important ideas which can help you shape your management strategy for online reputation in 2020.
Expand Your Internet footprint
When we think of social media, we generally do not look beyond Twitter, Facebook, and Instagram, which are often considered the “big three”. However, there are other social media platforms as well which can help businesses expand their social media footprint. To do that, organizations need to conduct some research and find out about social media platforms more popular with their target audience.
Don’t Neglect Your Social Media Accounts
Having multiple social media accounts to enhance your online reputation will count for little if you are not too serious about keeping it up to date with relevant information. Filling your social media feeds with pertinent and stimulating content will help you augment your influence, enhance your engagement, and establish a good rapport with your present and potential customers.
Work towards enhancing the Online Visibility of Brands & Products
You need to work towards enhancing your online visibility by having a good website and establishing a strong social media presence. This can significantly enhance brand loyalty for brands that have a strong presence in the market as customers are more likely to search them online by their name. A well-established ORM agency in India can do a stellar job of enhancing your online presence and loyalty by developing a good ORM strategy for your business. Right from growing the online visibility of your offerings to coax your clients to respond to online reviews, a good agency ensures that you stay at top of your game.