Looking for ways to get some more exposure for your business over the web? If so, you need to optimize your company profile page on LinkedIn which is currently the most widely used professional network. With over 450 million registered users on LinkedIn, it has become not only the largest professional network but also surpassing the other platforms which are used for businesses. Today, in this blog post you will learn some simple ways to optimize your company page on Linkedin and make your business stand out.
Use Right Keywords On Your Company LinkedIn Page To Improve Visibility
Just like your website, you need to use the right keywords and phrases on your company’s LinkedIn page to improve its visibility. Above the description section, you can use targeted keywords but remember you have a text limit of roughly 100 characters including symbols and spaces. After doing this, you can write a short, engaging company description using the right keywords. But, don’t stuff keywords unnecessarily.
Once you are done up with this, you can leverage the ‘Specialties Section’ of your profile page. Here, you can use the top 10-15 keywords which best describe your company services. Targeting the right keywords can help your company page to get searched easily.
Sharing quality and engaging content daily on your profile page not only increase your presence on LinkedIn but also drive the traffic from your profile page to your website. Not only this, but it also helps people to know that you are active, open, and ready to work. To keep your audience engaged, you can create interesting content like infographics or you can make a presentation by using LinkedIn Slideshare.
Join Multiple Groups on LinkedIn
The best way to get potential customers and generate business leads is by posting and interacting in multiple groups on LinkedIn. When participating in any group, always keep in mind that your post must be 80% business-related news and 20% about selling your products and services. And, the most important thing is that don’t forget to leave comments on other posts in the LinkedIn groups.
Update Your Profile Regularly
By keeping your profile up-to-date, you can build strong credibility among your audience. Whenever you plan to organize an event or introduce a new service, don’t forget to update the same info on your profile page.
Instead of copying the whole blog post, simply use the title of the blog and place a link just below it. This will leave your audience wanting more.
Sponsor Your Best Post To Increase The Brand Awareness
From mid-2013, LinkedIn also initiated offering sponsored updates. By leveraging this marketing option, you can reach a wider audience in less time. Many top-rated companies such as American Express, HubSpot, and Xerox run sponsored updates frequently to drive the targeted audience, increase lead generation and strengthen the relationship with their audience.
Encourage Engagement From Your Audience
Last but not the least, this is one of the important tasks which you need to undertake. Ask your audience how they feel about your products and services. Do they need any sort of improvement? Seeking feedback from your audience can certainly aid you in improving your services.