Let’s face it, almost every business encounters some problems with customers at some point in time. If you are proactive enough, you would be able to resolve the issue directly with customers before it becomes bigger. However, in the case when an issue is not resolved or you are not aware of an issue and the customer is annoyed enough to want to vent and warn others customers about your business, the online platform allows him to do so with a very large audience.
When it comes to customer decisions online, credibility is everything. You would be surprised to know that around 88% of consumers trust online customer reviews as much as personal recommendations from real people. That’s why online reputation management is an integral part of any company with an online presence. Listed below are some proven steps to guide you in managing your company’s reputation online.
#1 Create Your Own Positive Online Presence
Managing your business online reputation begins with claiming free business listings on social media networks and major online directories. This is available for free of cost and you can share all important information that presents your business in the best light. The best thing about free listings on the big directories is that they occupy a large number of search results for your business name, pushing out any potential negative review from the first page of Google.
#2 Add New Content to Your Social Network Profiles
If you are optimizing your business online presence with social media profiles, you need to ensure that you update them regularly with new content. Always remember that these social network profiles are a true reflection of your business and thus your online reputation. Always make sure that your social media profiles are active, and updated and show you in a positive light. You might know that people won’t think to post any review about any brand on their own, but would be more than happy to when asked. Thus, it is essential to ask your customers to post positive reviews about your business.
#3 Listen to What Others Are Saying About Your Brand
No matter what you do, you should be aware of what is being said about your business. For that, you need to set up a Google Alert on your business name. If you are keen to scan more resources, there are a plethora of online reputation management tools out there, starting at a few dollars a month. You can get started with any of them. Or, you can also hire online reputation management companies to keep a tab on what is being said about your business.
If you also know other ways to optimize the online presence of a brand, kindly let us know in the comment section below. Thanks for reading!