High online competition and despite applying all the SEO techniques the desirable rankings are not coming your way. These are the most common issues of the majority of business owners and online marketing experts. What to do? & whatnot can become more confusing and frustrating for you in these circumstances.
Well, still there are a few techniques left that most of you are not aware of and implementing these may help you get your ranking up to the mark again-
Your menu items have to be well structured on your website page. In case they are complex to navigate, the users would rather like to visit some other webpages. This aspect is not being taken into consideration by a lot of web designers and business owners and as a result, they have a hard time in diverting the desired traffic to their web pages. Hence, navigation of menus has to be simple and user-friendly so that each and every user has a good time using your site and navigating through the various links that you have on it.
Make sure that you have word count specified by Google
Your titles and descriptions should not be too lengthy. As per Google guidelines, the specified limit for a title is 70 words and the description should be under 156 words. Titles and descriptions with this word limit are touted to be ideal & Google friendly. On the other hand, the word limit for an ideal blog or an article has always been a subject of discussion. Most of the blogs with strong rankings will largely be around 1500 to 2000 words. However, quality is always preferred over quantity, therefore, unless the quality of your content is good, you can not expect results from it even if your content is 2000 words long.
Outbound links are as important as the inbound links but many of the online marketing people do not give much importance to them. They just try to create outbound links wherever they want. However, this has to be stopped and they need to understand that they must link out to the high-authority sites only because that is what matters. These outbound links on high-authority websites may create an enormous impact on your rankings. Hence, try to create quality links on the sites which rank high on Google. They may be less in numbers but their impact is going to be huge.
Follow your Analytics
The analytics shows you pretty much of all the areas where you need improvements. Hence, you must follow the analytics and try to fix the issues that the analytics report has notified to you. Most of the SEO related errors can be taken care of by implementing the suggestions from analytics. As far as your content is concerned, the analytics provide you with the performance report of your content. Based on the report, you can modify your content and make your content more engaging and Google friendly.
Image description may also add value to your Online Promotion
Most of the SEO experts are aware of how to use alt tags in the images. Along with that, you can also use your keywords in the alt tag. In addition to the alt tag, you can also add the description of the image in the image file, this will add additional value to the image that you are using on your web page and the image would be more relevant and preferred one.
Try not to use complex words and phrases
Many entrepreneurs think that if they use complex and unusual words in their content, their rankings will rise up and their content can be better than the others. However, the reality is quite the opposite of what they think. The studies have shown that the content which is user-friendly and simple to read, ranks higher than the complex one. Hence, you should not make use of any of those hard-to-understand phrases and words in your web content. It should always be simple so that everyone can understand it.