Social media has transformed into thriving, multifaceted communities in the last decade where over 3.2 billion people internationally are active on social media platforms daily. Approx. 90 per cent of the people regularly use at least one of these platforms and search for new products through social media. It’s not difficult to understand why three-fourths of marketers believe social media is an important part of their business.
Here’s a list of some of the biggest trends we’ll see evolving on social media in 2020:
1. The death of the “like” button on Instagram.
Instagram is going to make likes less prominent. You will no longer be able to check the number of likes on other Instagram posts, though you can still see likes on your own posts.
The idea has been come as a way to “depressurize” Instagram and could also aid combat fake likes and followers — these padded numbers can make brands and influencers appear to have a wider reach then they actually do. However, if likes do go away, marketers, brands and influencers will need to find ways to adapt to these changes.
2. Less emphasis on “vanity metrics.”
Losing the “like” button on Instagram is part of a larger trend to de-emphasize the use of “vanity metrics” on social media. For social media marketers and influencers, this should signal that it’s time to start digging deeper into actionable metrics — such as the rate and quality of user engagement on social media. Savvy marketers will take note, and begin exploring user demographics and relevant user data to better understand how to target potential customers.
3. Video story content is king.
Video remains to be one of the most significant trends in the social media world. Further, the video will be generating 82 per cent of all internet traffic in 2020, as per Social Media Today. As social media platforms seek ways to further prioritize video content, marketers will increasingly zero in on videos as part of their comprehensive strategies to target particular markets.
Keep a close eye on how this format redesigns marketing strategies. There will be a great emphasis on engaging and creative storytelling that seizes user attention in seconds. Brands have to keep an ardent eye for how video stories occupy users.
4. Social media audience segmentation.
Whether we’re advertising a product or ourselves, we design our social media posts keeping our spectators in mind. The problem is, we don’t always have a solid grasp on who precisely is in our niche, nor do we do a good job of adapting our message to target audiences. This one-size-fits-all methodology is missing the boat on audience segmentation.
Segmentation means to tactically divide your audience into meaningful groups based on individual likings. Segmentation goes beyond simple demographics by letting you target and build rapport and a sense of community with definite audience members. In the coming years, segmentation will be a describing line between the savviest social media strategies and those that are just winging it.
5. Influencer marketing goes nano.
When it comes to influencer marketing, it’s time to look beyond the old saying “go big or go home.” For the biggest boom on social media, brands should consider the effect of micro- and even Nano-influencers.
While there will probably always be a market for big-name influencers, don’t undervalue the sway of micro-influencers, who have smaller, better-defined audiences. Influencers at this level offer a better level of personalization and audience engagement. Not only that, but users are more likely to follow an influencer they feel attached to than a faceless brand.
These are some of the social media trends to follow in 2020. If you are looking create a robust social media presence for your business, then you should hire a social media optimization company India like Impressico Digital which has years of expertise in offering quality social media optimization services to its clients.
