So, you have finally built your mobile app. Congratulations! You’re smitten by the design of your app and it’s working seamlessly on every mobile platform you tested. The niche you opted for your mobile app is not crowded. But instead of all this, there is trouble (and it’s not small at all). Nobody is downloading your app from the app store. If this is the case sounds similar to you, you have reached the point where many entrepreneurs are after launching their mobile apps. But, don’t get upset- After all, every problem has a solution.
With over 3 million apps on the Google PlayStore and 2.5 million apps on the iOS store, bringing your mobile app to the limelight is one of the biggest challenges faced by entrepreneurs today. But, it doesn’t mean that it’s an impossible task. To bring your mobile application to the attention of the users, you need to know the right strategies. But, before that let’s understand how the app store works in listing mobile applications.
How the App Store Actually Works? Let’s Check Out
Most probably you have heard about Search Engine Optimization, commonly known as SEO. But, what about App Store Optimization (ASO)? Ok, if you’re not well-versed with ASO, just continue your reading…
Just like SEO, App Store Optimization is used to increase visibility but ASO has a more powerful impact. Once a user finds your mobile app in the App Store, it’s App Store Optimization that helps the user to determine whether to download the app or not. Enlisted below are some factors that have an impact on the ranking of an application.
Positive Ratings & Reviews Of An App:
The better ratings and reviews an app has, the higher it will appear on the app store. Positive ratings & reviews of an app naturally improve its downloads.
Number Of Downloads:
The more number of downloads an app has, the more it will be downloaded. A number of downloads play a great role in increasing the visibility of an app.
The number of people who keep an app for more than 30 days vs those who uninstall it within a week also affect the ranking and visibility of an application. This is what the retention rate is all about.
The more an app generates revenue, the higher its rank will be. Keeping all these points in mind, you can make a good strategy for your mobile application. Now, we are going to discuss insane yet effective tricks to boost mobile app downloads. So, just stay tuned…
#1 App Icon:
Your app logo/icon is the first thing that people see when they browse the app store. So, make you sure your app icon is well-designed, eye-catchy and easily recognizable. Don’t make it cluttered and confusing by adding too many details. Always keep in mind that users are going to look at it only for 1 or 2 seconds while browsing the app store.
#2 App Title & Description:
A good app title and description can make a big difference. If you really want to make your app name stick on everyone’s head, you need to come up with a unique name. Try to avoid those names which are already in use. When writing the description, you need to be very concise. Write 2-3 short paragraphs along with bullet points.
#3 Use Eye Catchy Screenshots:
Screenshots act like a teaser and play a crucial role in the success of a mobile app. It’s always suggested to upload three eye-catchy images which best describe your mobile app. You can also write some catchy phrases on the top of the screenshots.
#4 Use The Right Keywords In The Title Of Your App:
The title of an app is the very first thing that gets noticed (along with the icon). So, you have only 32 characters to target the audience. Make sure you use the right keywords in the first 32 characters. Apps having keywords in their title rank higher in the play store than their keyword-less counterparts.