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Author name: Atul Kumar

Atul Kumar is a Digital Marketing Manager at Impressico Digital with over a decade of experience, making him the go-to expert for SEO, PPC, Social Media, Email Marketing, and Content Marketing. With a deep understanding and expertise, Atul has helped numerous businesses improve their digital presence and strategies to maximize ROI.

SEO Tips for Website Recovery & Growth

Google Core Updates: SEO Tips for Website Recovery & Growth

In the fast-paced world of digital marketing, staying ahead of the curve is essential. Google Core Update 2023 can have a significant impact on your website’s performance, and understanding how to navigate them is crucial. In this blog, we’ll break down Google Core Updates, explain what they are, and provide valuable tips on how to recover and grow

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What Are The 5 Steps of ORM For an Effective Online Strategy?

5 Effective ORM StrategyAccording to research, 97% of business owners believe that online reputation management or ORM is crucial for maintaining a good online reputation. Now the question arises how do you incorporate an online reputation management company with other management work? How to create an effective ORM strategy? 5 Steps of an Effective ORM

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Coronavirus (COVID-19) Effect on Marketing and the SEO

Coronavirus (COVID-19) has interrupted nearly all aspects of life. People need to make substantial changes to their everyday lives in order to adjust to the “new normal”, while organizations must prop for the negative economic effect that will result from people changing their habits for the predictable future. For businesses to stand out through this

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Online Management Reputation

Online Management Reputation Strategy [Benefits + Tips]

An unhappy customer leaving negative feedback online can be really problematic for your business. In this age of social media, where the world has become such a smaller place, negative feedback or review can travel really quickly, leaving you with very little time to rectify the situation.  The key to limiting the damage of negative

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Facebook’s New Ad Transparency—the likely losers and winners

Consumers today have an increasingly high level of awareness when it comes to advertising. They are well-aware of the fact that they are being marketed and they demand a higher level of transparency about why and what purpose the business is targeting them. Taking note of this demand, Facebook recently announced that all its users

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