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Move Over Backlinks, Time To Optimize For Voice Search

If you’re an Apple user, most probably Siri is your best friend. Isn’t it? However, if you are an android or a Windows smartphone user, at least you have heard about Google voice search and Cortana. Right? Well, these all are “smart digital assistant” voice search platforms that are transforming the way people search for information on their smartphones, tablets and other mobile devices. Over the past few years, voice search has become quite popular. In the US alone, 41% of adults and 55% of teens use voice search more than twice a day. As always, teens are always ahead of the adults when it comes to getting their hands on new technology.

Since more and more people are using mobile devices to search the information, thereby it shouldn’t be a surprise that by 2020, there will be around 200 billion voice search queries every month. In other words, more than 50% of search queries will be voice search by 2020. So, if you want to stay ahead of the curve and make the most of voice search, you need to start thinking about optimizing for voice search queries.

Here Are Some Of The Best Ways To Optimize For Voice Search:

#1 You Need To Think How People Speak 

The best way to think how people speak is by using voice search yourself. Do some brainstorming and ask the same questions on Google’s voice search and see what sort of results come up. By doing this, you can get a fair idea of how people think and search queries using voice search platforms. Another great idea to think like a human is using the Answer the Public tool. Try this tool, you will simply love it.

#2 Claim Your Google My Business Listing Today  

If you are one of those who still haven’t claimed Google My Business listing, claim it today or be ready to get into the soup. You might not know that Google My Business listing is a great way for Google to know about your business details such as niche of your business, your business’s address, phone number, working hours and more. Since every month around 14 billion local searches are done thereby having your Google My Business listing claimed can surge the possibility of appearing your business at the top when a voice search is done pertaining to your local business niche or location.

#3 Concentrate on Mobile – Because It’s No Longer a Substitute

With the rise of mobile phones, voice search queries also increased. People tend to use voice search more on mobile phones than on desktop. And, if a user visits your website on mobile and finds it poorly optimized or not responsive, most probably he’ll leave the website within a few seconds and never come back again. This will not only increase the bounce rate of your website but also hurt the PageRank and you will lose your potential customers forever. The higher the bounce rate, the lower your website rank on the Google search engine result pages (SERPs).
The best possible way to check whether your website is mobile-friendly or not is using Google’s Mobile-Friendly Test.    

#4 Cleverly Target Long-Tail Keywords

You need to understand that internet users don’t use voice search in a similar manner as they do a regular search on desktop or laptop. For instance, if somebody is searching about mobile SEO, he is not going to type “How to improve mobile SEO of my website.” However, he prefers to type the exact keyword “mobile SEO” and decide from the results which link he needs to visit. But, in case of voice search, you’re basically doing a conversation with your mobile phone and it is usually a bit longer. Here, a long-tail keyword is an option available to target the customers but only if you know how to use it in a clever manner.

Atul Kumar

Atul Kumar is a Digital Marketing Manager at Impressico Digital with over a decade of experience, making him the go-to expert for SEO, PPC, Social Media, Email Marketing, and Content Marketing. With a deep understanding and expertise, Atul has helped numerous businesses improve their digital presence and strategies to maximize ROI.

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