There are oodles and oodles of misconceptions about ORM, commonly known as online reputation management. For some of them, it’s just social media network monitoring, while others believe that it is meant only for big brands, and the remaining ones don’t have even an idea how it is related to their business or how it can impact their potential leads, sales and return of investment (ROI). Today, in this blog post, we will not only tell you about online reputation management but also the role played by it in today’s businesses and media landscape. But, before we delve deeper into ORM what you need to know is that companies of every size are it small, medium or large can be benefitted from ORM. Yes, you heard absolutely right.
With the rise and rise of social media networks, forums and user-generated review sites like Yelp, TrustRadius, Trustpilot, Angie’s List, Amazon customer reviews and even employer review sites like Glassdoor and Better Business Bureau, it has become imperative to monitor and manage your online reputation because these user-generated review websites have an indomitable power to make or break your online reputation. ORM allows you to shape your image better online and provides myriad new opportunities which in turn fuel the growth of your business and increase your brand awareness. Now, you might be wondering what exactly online reputation management (ORM) is. Isn’t it? So, let’s take a quick look on the same.
What Is Online Reputation Management (ORM)?
In simple terms, ORM is a technique to improve or restore your brand’s reputation and goodwill. Effective online reputation management is the practice of crafting strategies to identify, monitor, and influence your digital reputation and credibility over the internet. The best part of ORM is that it deals with everything to improve your business presence in the online community. And, this online community is not just limited to social media networks but extended to search engines, forums, blogs, news sites, and whatnot. Now, we are going to look at the reasons why online reputation management (ORM) is gaining ground by leaps and bounds.
#1 Build trust and credibility of your business over the web
#2 Increase potential sales, leads and return of investment (ROI)
#3 Increase visibility of your business
#4 Build consumer trust
#5 Show your business’s best side to the customers
If you also know some other reasons why online reputation management (ORM) is becoming so popular, let us know in the comments below. You can also contact us for any queries or question related to ORM.