Would you like to boost the sales of your eCommerce website? Or, looking for some ingenious hacks to improve the visibility of your online store? If so, we’ve got you covered right here. In this blog post, we will unveil 5 ingenious eCommerce SEO tips that you should worth trying to double your website’s sales and traffic irrespective of you’re just getting started with a new eCommerce store or wish to improve the presence of your existing site. Because, the higher your website rank in search engine result pages (SERPs), the more traffic and potential leads get driven to your online store.
Here Are 5 Steal-Worthy Ecommerce SEO Tips That Will Double Your Website’s Sales and Traffic
#1 Step up Your SEO Game with Schema Markup
Schema markup is a bit of coded HTML that enables users to get an idea about what the website entails without even clicking on that. By installing schema markup on your website pages, you can increase 30% click-through rates (CTR) which will certainly improve your online presence over the web and double your website’s traffic. Google search results amplified by schema markup are more appealing and enjoy high click-through rates. So, if you are running any local business like hair salon, women’s boutiques, laundry, home repair and maintenance service or any other, you should consider installing schema markup on your website pages.
#2 Optimize The Speed Of Your Website – ‘First Things First’Image Credit: Quicksprout
For a couple of moments, put yourself in the shoes of a customer and think how patient you are with those webpages that take enough time to load completely? It’s horribly annoying for you. Most probably you won’t wait for more than three seconds. Right? You will be surprised to know that even a one-second delay in page load time can result in a 30% reduction in conversions rate that’s why it is strongly recommended to optimize the speed of your website. By removing unnecessary plugins, decreasing HTTP requests, you can reduce the load time of the webpages of your website and increase the conversions rate by at least 15-21%. The ideal time to load a page completely should be under 2 seconds. If you want to check the speed performance of your website, you can try out PageSpeed Insights, Pingdom, Webpagetest and GTmetrix.
#3 Configure an SSL Certificate (HTTPS) To Your Online Store
Security of an eCommerce business is something that can’t be compromised at any cost. Right? Needless to say, a secured website gets more number of visitors and conversions in comparison to than that of unsecured websites. Another chief benefit of HTTPS encryption is that Google gives more priority and high ranking to SSL secured websites.
#4 Don’t Rely Solely On PPC – But, Don’t Steer Clear Of It
No doubt, PPC (pay per click) is one of the fastest advertising programs to create visibility of your brand over the web. This paid advertising program allows you to boost your website traffic, leads, sales and return of investment (ROI). In other words, it allows you to reach potential customers in minimal time. But, the problem with PPC advertising is that once you stop paying for your Google Adwords, your online presence disappears in the blink of an eye. Henceforth, you shouldn’t rely solely on PPC but also consider Ecommerce SEO to improve the visibility of your online store.
#5 Incorporate Product Rich Snippets
Most probably you’ve seen search results on Google like this:
These are product rich snippets that enjoy high click-through rates (CTR) in comparison to those links that don’t have any snippet. This clearly indicates that it’s wise to incorporate product rich snippets when optimizing products, category pages or subcategory pages of a website. When people see search results in Google with star ratings, images, viewership statistics, and prices even before clicking, they are more likely to visit those links.