2016 is about to end soon and with that planning, the season is on the horizon. Many of us have already planned our social media strategies for the upcoming year. However, there are some who are confused about what to do in order to get sure shot success in 2017. If you are one of those who don’t know what to do and what strategies to adopt in 2017 for the growth of your online business then this blog post is for you. We asked 15 social media sages to share the best social media strategies which are on their radar for the upcoming year. Here’s what they had to say.
Strategy #1: Use Hashtags Wisely
You might have seen how hashtags play a great role in the social media world. If you want to be successful in 2017, you have to use hashtags wisely and avoid random acts of hashtagging. Always use hashtags before the words which are in trend and frequently searched on Google. You can take the help of Google trends to find out frequently searched words. Once you use the hashtag in your post, closely monitor all the activities of the post and participate in the conversation actively.
Strategy #2: Live Video Streaming
Nowadays, video is at the forefront and continues its ascent to the top at least till 2020. With the drastic emergence of YouTube Live streaming service and Facebook Live, advertisers have planned for pushing live-stream content out. It’s an area that can’t be ignored in any case, if you want your business to be successful.
Strategy #3: Always Be Consistent With Your Post
In the social media world, the best way to increase engagement activity on your page is consistency. Be regular with your post and never miss a day or two. You can schedule your post in advance so that you will never be dry. Another important thing which you need to keep in your mind is never entertain your audience with the same kind of posts over and over again.
Strategy #4: Paid Advertising
If you have a good budget, don’t be afraid to spend on paid advertising. Every social media platform offers paid advertising option to those who want to grow their followers and spread awareness of their products and services in minimum time. Undoubtedly, social media can work well without paid advertising but it requires sufficient time to get organic reach.
Strategy #5: Keep An Eye On Your Competitors
Before you run any social media campaign, you need to do some homework. Assess your competitor’s both success & failure and try to figure out what’s working for them – and what isn’t working for them. By doing this, you will be able to run a successful social media campaign.