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How to Do Competitors’ Keywords Research to Drive More Traffic

Did you know that performing competitors’ keywords research can bring more traffic to your website? Yeah, it’s true. Even any SEO consultant services expert can vouch for the same. You might not know that keyword research is an important part of creating a successful SEO campaign according to SEO consultants. Today, the internet is full of articles and blogs on how to optimize your website for the keywords that people are actually searching for. But, when it comes to find those lucrative keywords and turn them into targeted keywords, the whole process seems like an upheaval task. Isn’t it? Well, in this blog post, we are going to teach you how to do competitors’ keywords research to bring in more traffic to your website. And, the best part is that you don’t have to put a huge effort to figure out which keywords your competitors are ranking for.

  • SEMRush – Best SEO Competitor Analysis Tool  

SEMRush is one of the best SEO competitor analysis tools with a limited supply of free information. But, if you choose the premium version of the tool, which costs $70 monthly, you can gain a lot of data from your competitors. With the help of this tool, you can easily spy on your competitors’ activities and gain a lot of traffic to your site. Also, it shows you comprehensive details like top ranking keywords, data for mobile and desktop, geographic distributions of visitors, data across different search regions, backlinks, paid search, organic search, primary organic opponents, etc. of your competitors’ site. This robust analysis tool works great for large sites. Small businesses and blogs might not have enough data in their index to give you much of value.  For small blogs and sites, you can use the free version of this tool. The best thing about SEMRush is that it provides you with a FREE trial account for 14 days.

  • Google Keyword Planner – Another Great Tool For Keyword Research

Google keyword planner is another useful keyword research tool. Just like SEMRush, you can use this tool as a free keyword spy tool. The important thing about the Google keyword planner that you need to know is that it shows your competitor’s Adwords keywords. To get data of your competitors’, you need to put URL into Google keyword planner tool, and in a blink of the eye, it will show you the keywords for they are getting traffic. But, you won’t get data about traffic. It will only show up CPC, search volume, Advertiser competition, etc.  Here is how you can use the Google keyword planner tool:

Step 1: Head over to Google keyword planner tool and insert the URL in landing page row from the list.

Step 2: Click on Get ideas button.

Step 3: On clicking, you will get hundreds of keywords for a particular URL.

  • Open Site Explorer – Moz. 

This powerful tool, backed by Moz, is free for limited usage. When you enter any website URL, it will show you a range of different stats. Alas! Most of the useful information is hidden behind a Moz Pro account, which costs around $100 per month. That’s why, sometimes, investment in paid SEO analysis tools can give you a good amount of traffic and money as well.

  • Alexa Site info

Alexa has a somewhat bad reputation in the market for the website ranking, which isn’t really a useful metric to monitor. However, in the last 4-5 years, they have been making strong waves as a form of analytics, and their pro-level insights are simply incredible. When you enter any website in their online tool, you will see their organic search keywords, but only the top five keywords are visible, which are likely to be quite obvious. To see all the keywords, you need to upgrade your account, which costs $10 per month. Undoubtedly, it is worthy of buying Alexa $50 per month plan to access all of their competitive intelligence tools.

  • Ahrefs: Best Competitor Keyword Research Tool 

It is unarguably true that ahrefs are the best backlinks checker tool available in the market which allows you to check the backlinks of your competitors website. Along with backlinks, this powerful tool offers several great features such as Position tracker, Content Explorer, Site Explorer, Position Explorer, and Crawl reports.  It is a paid online tool, and you’ve to shell out some money from your pocket to use it fully. You can try this powerful tool for free with limited features. With the free account, you can find out the top five ranking keywords of your competitor site.

There are many other online tools available in the market, but we’ve listed some of the best tools in this blog post. Hope you find this post helpful. For any question or query related to this post, you can comment down below. Thanks for sharing your time!

Atul Kumar

Atul Kumar is a Digital Marketing Manager at Impressico Digital with over a decade of experience, making him the go-to expert for SEO, PPC, Social Media, Email Marketing, and Content Marketing. With a deep understanding and expertise, Atul has helped numerous businesses improve their digital presence and strategies to maximize ROI.

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