Facebook is nothing new for many of us. Right? Started out as a place to communicate with college friends, it evolves incessantly over the past few years and today it has become one of the strongest platforms to spread the awareness of a brand. Backed by a whopping network of 1.79 billion daily active users, Facebook seems to be an excellent platform to advertise and engage with the targeted audience. Isn’t it? But, before you make up your mind to avail Facebook marketing services, we suggest you continue your reading……
Just because, Facebook is backed by over one billion active users doesn’t mean that all brands can leverage from it and make the most of their marketing efforts. In fact, you will be surprised to know that many companies end up wasting oodles and oodles of money on Facebook marketing services and throwing useful resources down the drain. Hopefully, you are not one of them. Are you? Today, in this blog post we are going to uncover 4 clever hacks that you should take into consideration to optimize your Facebook marketing efforts and drive traffic, sales, leads & return of investment (ROI). So, all you need to do is keep reading to discover the best Facebook marketing tips that will get you the results you hoped for.
#1 Use Call-to-Actions Wisely In Your Every Facebook Post
When it comes to social media marketing, especially Facebook you need to tell your audience what to do next, otherwise, they will simply move on. This is where the role of call-to-actions comes in. Incorporating call-to-actions with engagement keywords like Click Here For 25% Off, Download our Free eBook, Sign Up Now, Take the survey and receive $10 off etc. can boost the effectiveness of your Facebook marketing campaign by increasing overall impressions, click-through rate (CTR) and conversion rates. In the below image, you can see how cleverly call-to-actions are used.
#2 Use Facebook Audience Insights to Measure the Success of Your Marketing Campaign
Facebook Audience Insights is a powerful analytical tool that allows you to measure the success of your advertising campaign by analyzing the performance of your most successful posts in terms of likes, link clicks, comments and shares. In other words, it allows you to understand the behaviour of your audience like what kind of content they love, what kind of content they ignore, whether to post more photos or videos and so on. By understanding your audience’s behaviour, you can optimize your Facebook marketing strategies and generate more return on investment.
#3 Make Your Post Short and Intriguing By Using Striking Images Rather Than Text
It comes with no surprise that people love images because ‘Images Speak Louder Than Words’ and posts that incorporate images get more views, likes and comments on all social media networks than those that don’t. Always remember posting updates without using any visuals on Facebook can make your post looks drab and won’t get higher engagement. So, if you want to get more exposure on Facebook, you should always come up with eye-catchy images and keep your post short and intriguing to make it stand out from a flooded news feed.
#4 Use The Power Of Word Free In A Clever Manner
Believe it or not, but we all love free. Aren’t you? We are always on the lookout for free things such as free beer, free money, free coupons etc. Free is one of those trigger words that instantly grab the attention and when used in online advertising in a clever manner, it will do wonder for you. For example, see the below image to comprehend how to use the power of word ‘free’ without giving away your product for free.