Social media has transformed into thriving, multifaceted communities in the last decade where over 3.2 billion people internationally are active on social media platforms daily. Approx. 90 per cent of the people regularly use at least one of these platforms and search for new products through social media. It’s not difficult to understand why three-fourths …
Consumers today have an increasingly high level of awareness when it comes to advertising. They are well-aware of the fact that they are being marketed and they demand a higher level of transparency about why and what purpose the business is targeting them. Taking note of this demand, Facebook recently announced that all its users …
Facebook’s New Ad Transparency—the likely losers and winners Read More »
Whenever the digital marketing experts come across the word “artificial intelligence”, they instantaneously think of “RankBrain” algorithm. Launched in 2015 by Google, RankBrain is a machine learning artificial intelligence system which determines the most suitable search engine results for the queries raised by the users. What happens when you enter any query on Google? It …
How is AI Transforming the Future of Digital Marketing? Read More »
Did you know that performing competitors’ keywords research can bring more traffic to your website? Yeah, it’s true. Even any SEO consultant services expert can vouch for the same. You might not know that keyword research is an important part of creating a successful SEO campaign according to SEO consultants. Today, the internet is full …
How to Do Competitors’ Keywords Research to Drive More Traffic Read More »
Keywords are undoubtedly one of the most important pillars of an SEO campaign however, they are not the only aspect that one needs to focus on. There are other areas as well that you can work on in order to boost your SEO without bothering much about the keywords such as the content, search engine …
5 Techniques to Improve Your SEO Other Than Keywords Read More »
