No doubt, hiring an SEO consultant can make or break your company. A good SEO professional will always take you on a path of making thousands of bucks per month, but a bad SEO can badly cripple your existing presence over the web. That’s why you need to be extra cautious while you’re reaching out to an SEO professional or an agency. Today, we are going to tell you some crucial questions that you need to ask when considering prospective search engine optimization (SEO) consultants but before that, you need to know why it is so necessary to hire them.
If you have a website that doesn’t appear at the top on the search engine result pages (SERPs), your potential customers might not even know that you exist on the planet of World Wide Web. Right? This is where the role of an SEO consultant comes in. A good SEO professional will always offer all-inclusive search engine optimization (SEO) services which are imperative to get your website listed at the top in the search engine results pages (SERPs) of major search engines such as Google, Yahoo and Bing. Better search engine visibility can not only give a boost to the website’s traffic but also increase brand awareness and higher sales and profits. But, ranking at the top is not as easy as it sounds. For that, you need to avail result-driven SEO services from a reputed SEO company in India or from a professional consultant.
Questions To Ask When Considering An SEO Consultant:
#1 How Will You Improve Search Engine Rankings of My Website?
We all know that without a result-driven SEO strategy, it’s almost impossible to rank at the top on search engine result pages (SERPs). And, if you target random keywords or execute a link building strategy, you may see some improvement in rankings, but you’ll never reach to that sweet spot. What this means is that all professional SEO consultants have a well-planned strategy to rank higher, no matter whether they work for an agency or as a freelancer.
When you ask them how you will improve the search engine rankings of my website. Most probably, they won’t tell you that we’ll get the quality links from A, B and C websites. In fact, they will explain you the complete strategies they would execute to improve the website ranking starting from an on-site technical SEO audit to identify the weak areas then identifying the best keywords to target and so on. And, if a consultant won’t freely discuss their strategies with you in detail, you need to stay clear from him right away.
#2 May I Have a List of Some of Your Clients for Whom You’ve Worked?
A reputed search engine optimization company will always be open to sharing a brief list of their former as well as current clients along with their contact details. This will help you to identify how effective the SEO agency is, as well as give you a chance to cross-check whether the agency worked actually for those brands and improved their search engine presence. When you talk with their clients, they may not provide particular analytics data but for sure they would be able to tell you whether they saw an improvement in their search engine rankings or not, especially in lead conversions and return on investment (ROI).
If an SEO professional or an agency seems reluctant in providing a list of their clients, that’s a pretty big warning sign for you. This simply shows that either they weren’t able to deliver results they proudly claim or they don’t have the skills and experience for that level of SEO. Also, don’ forget to ask them who their longest active client is because the most common problem with deceitful SEO professionals is that they usually work on a short-term basis.
#3 Will You Always Adhere To Google’s Guidelines?
There are many deceitful SEO professionals out there who use shady SEO practices to bring quick results, not caring if they’re doing anything that will badly impact the site in the future. When you violate the guideline, Google won’t be happy at all and punishes you by penalizing your site which may take months or even years for recovery depending upon how much you have violated the guidelines. Owing to this, you’ll miss out on tens or hundreds of thousands of bucks in revenue, which is why it is important to practice ethical SEO guidelines to reap long-term results. Following standard Google’s guidelines is crucial to long-term traffic growth. When hiring an SEO, you definitely want a professional who strictly abides by Google’s guidelines which specifically prohibit shady SEO practices such as generating spammy content and adding phoney hidden text and links. Don’t ever hire an agency or a consultant who doesn’t follow standard guidelines otherwise your website could be banned from search results altogether.
Conclusion: Organic SEO is a time taking process or you can say it’s a long-term investment. So, don’t expect results within a week or a month. It’s indeed going to take several months to show results. The aforementioned questions will certainly help you to weed out shady SEO companies in Noida and individuals. If you think we forgot to mention something which is really important, kindly let us know in the comments below. Or, if you want to know more on the same, you can reach to us anytime. Drop an email to firstname.lastname@example.org or reach us @+91-120-419-0000