Every entrepreneur who has ever hosted a blog has felt the frustration of trying to gain readership. However we’d all like it if readers just miraculously come to us, the truth is, it takes some smart work to attract audience.
Here are some proven tricks that can help you increase readership and traffic to your blog.
1. Write More.
Studies reveal that the more often you post a blog, the more traffic it will get. Google gives higher importance to websites and pages with unique and fresh content, thus if you want to acquire more attention from the search engines, post a blog at least twice a week.
2. Promote with social media.
Share your every new blog post through social media networks such as Twitter, Facebook, LinkedIn, Google+ and Pinterest. If you devote time nurturing your networks and share good content, social media sites can become your top traffic sources.
3. Write better titles.
The titles or headlines for your blog posts are more important than the content itself. That’s since titles help readers choose whether they should click and read more. Pay good attention to the titles you see on newspapers and magazines. They tempt readers with potentials and solutions. When you choose to do the same, your readership will surge.
4. Know your domain.
While sea life, exotic travel destinations, weight loss and Little League baseball may interest you, you will confuse your audience if your blog page doesn’t follow a clear theme. Know who your target audience is, what they like to read and what particular messages you want to deliver.
5. Include photos.
Studies have revealed that pictures in blog posts improve readership. Not only does a picture make the blog more visually attractive, but you can also integrate keywords in the Alt Image tag on the picture, improving search engine optimization (SEO)for your blog. Remember that you can’t just choose any picture from Google as you risk violating copyright laws. Instead, choose royalty-free images from a picture site.
6. Incorporate keywords.
Keyword is the core when it comes to SEO. One of the simplest ways to earn more traffic to your website is to make sure that each page on your site has a keyword plan. Therefore, for each blog post you write, pick one key phrase that you consider readers would use to find that post. Further, integrate that phrase into the headline or title on the page, at least two times within the content, in a featured picture on the page and also as part of the page link. Keyword concentration aids Google or search engines understand what that page is about, which can eventually lead to greater traffic from the search engines.
7. Add social sharing buttons.
At the top and bottom of your posts, make sure you integrate social sharing buttons for LinkedIn, Twitter, and the other key social networks. Make it simple for readers to spread the word.
8. Add video.
Google owns YouTube, which is one of the several reasons that videos can fetch more traffic to your blog. Complement the written content on your blog with a few short videos that are helpful and entertaining.
ALSO Read: Why Hiring a Digital Marketing Company for Small Business is the Smart Choice
Finally, you can choose digital marketing solutions in India offered by a reputed digital marketing agency to promote your blog page. Top digital marketing companies have experienced resources and quality tools to promote your page in the best possible manner.
