In 2025, a major shift is unfolding in how people search online: more and more queries end without a click. In the U.S., for example, only about 40.3% of Google searches resulted in a click on an organic result in March 2025 — down from 44.2% a year earlier. That means roughly 27.2% of U.S. […]
Zero-Click Searches in 2025: How to Ensure Your Brand Stays Top of Mind Read More »
The digital marketing landscape is transforming at warp speed, and possibly the most powerful driver of that transformation is the advent of large language models (LLMs). These artificial intelligence platforms are transforming how businesses engage with audiences, how content is created, and how search engines crawl information. For businesses that want to remain at the
How LLMs are Transforming SEO and Digital Marketing Read More »
If you’re in digital marketing, content, or SEO, 2025 is looking like the year everything shifts. At Impressico Digital, we believe businesses that adapt to Generative AI SEO, AI Overviews, answer engines, zero-click results, and Generative Engine Optimization (GEO) will gain a strong competitive edge over those that don’t. This is not just about ranking
How Generative AI SEO is Changing the Future of SEO in 2025 Read More »
If you are into SEO for a couple of years, then you may have noticed that every year Google rolls out the update and changes its search algorithm around 500–600 times roughly. While most of these updates are minor, but some of them are “major” algorithmic update (such as Google Panda, Google Pigeon, Google Possum
Google Penguin 4.0 Update: Here Is What You Need To Know About Read More »
How much time your website takes to load completely? 5 seconds, 10 seconds, 15 seconds or more. To call a spade a spade, nothing is more annoying that having a slow website. Agree guyz? Most probably, nobody won’t wait for longer and cool one’s heels for a website to load. Right? A sluggish website
5 SEO Ways To Accelerate Your Website Speed Read More »
