Blog Archives

10 Must-Know Checklists for Fashion Brands Before Choosing a Digital Marketing Partner

The fashion industry can be compared to a bullet train — and your brand’s digital presence must keep pace with the rapid transit of trends. To mention the least, fashion marketing is through a variety of channels now, from viral TikTok trends and AI-assisted styling tools to simple ads or influencer posts. The online scenario […]

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Landing Page Secrets: How to Convert Visitors into Buyers

Leave a Comment / Blog / Atul Kumar

You have the traffic. Your ads are up and running, the keywords are ranking, and clicks are flowing in. But what about conversions? They are not up to your expectations. You’re not the only one having this issue. According to industry research, the average conversion rate of landing pages is only about 2.35% — while

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How E-commerce Brands Can Scale Sales Using PPC Campaigns

Leave a Comment / Blog, Pay Per Click / Atul Kumar

In the rapidly evolving realm of online shopping, there is no shortage of competition, clicks, conversions, or customers. If you’re a brand in e-commerce, and you’re ready to break out of stagnant, flat growth, you know the motions: you built a solid product, you’re getting traffic, but your return on ad spend (ROAS) is stagnant

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Why SEO is Essential for Carpet Cleaning Businesses

Leave a Comment / Blog, SEO / Atul Kumar

The carpet cleaning industry is competitive. It doesn’t matter if you serve residential carpets, commercial carpets, or hotel carpets; in every market you enter, you’ll have several carpet cleaning companies all within proximity to your business, offering similar and/or identical services. But when a potential customer searches “carpet cleaners near me” on Google, only a

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How AI is Transforming PPC Campaigns: What Marketers Need to Know

Leave a Comment / Blog / Atul Kumar

In this era of rapid change in the digital universe, keeping up with advertising trends is not just important; it’s essential. As a progressive digital marketing agency, we at Impressico Digital think the next big leap forward in pay-per-click (PPC) advertising is artificial intelligence (AI). If you run or manage PPC campaigns, you need to

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Why Online Reputation Management is Crucial for Startups

Leave a Comment / Blog / Atul Kumar

In today’s digital world, a startup’s success is no longer purely based on the quality of its product or service. Online reputation is a critical part of creating a public perception, influencing customer choices, and growing their business. For startups, particularly, managing this reputation well could mean the difference between success and failure. What is

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Top Benefits of Hiring a Marketing Agency for Small Businesses

Leave a Comment / Blog / Atul Kumar

Managing a small business is challenging enough. When you’re busy running operations, managing your customers, and trying to keep the lights on, marketing often takes a back seat. However, marketing is one of the biggest growth engines of your business. Without marketing consistency, even good products can get lost in obscurity. This is where working

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How Local SEO Helps Small Businesses Stand Out in Competitive Markets

Leave a Comment / Blog, Local SEO / Atul Kumar

In the bustling marketplace today, every local business, coffee shop, and service provider competes for the same neighbors. The issue isn’t being great at what you do — it’s being found. That is where local SEO for small businesses enters the picture. According to Search Engine Journal, almost half of all Google searches have local

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5 Key Benefits of GEO for Businesses in the AI-Driven Search Era

Leave a Comment / Blog, Generative Engine Optimization (GEO) / Atul Kumar

Digital marketing is changing faster than ever. With AI-driven search engines like ChatGPT, Google Gemini, and Perplexity gaining momentum, the way we find information is rapidly changing. While traditional SEO techniques are still important, the user experience is evolving past just traditional SEO, as users are fine with getting direct answers from AI models and

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How to Maximize Content for AI Assistants, Voice, and Conversational Search

Leave a Comment / Blog / Atul Kumar

How consumers search on the internet is evolving rapidly. Rather than typing a handful of keywords, ever-increasing numbers of users are entering full questions, speaking out, or conversing with AI assistants. That change is prompting something known as conversational search and positioning voice search and AI assistants at the forefront of content visibility. In order

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