In 2025, a major shift is unfolding in how people search online: more and more queries end without a click. In the U.S., for example, only about 40.3% of Google searches resulted in a click on an organic result in March 2025 — down from 44.2% a year earlier. That means roughly 27.2% of U.S. […]
Zero-Click Searches in 2025: How to Ensure Your Brand Stays Top of Mind Read More »
The digital marketing landscape is transforming at warp speed, and possibly the most powerful driver of that transformation is the advent of large language models (LLMs). These artificial intelligence platforms are transforming how businesses engage with audiences, how content is created, and how search engines crawl information. For businesses that want to remain at the
How LLMs are Transforming SEO and Digital Marketing Read More »
If you’re in digital marketing, content, or SEO, 2025 is looking like the year everything shifts. At Impressico Digital, we believe businesses that adapt to Generative AI SEO, AI Overviews, answer engines, zero-click results, and Generative Engine Optimization (GEO) will gain a strong competitive edge over those that don’t. This is not just about ranking
How Generative AI SEO is Changing the Future of SEO in 2025 Read More »
In our fast-paced online world, brands are always trying to figure out ways to be more visible digitally, as the tools and techniques to be visible are always evolving. For a long time, SEO (Search Engine Optimization) has been the mainstay of almost all online marketing tactics. However, with the rise of generative AI, GEO
GEO vs SEO: Which Strategy Works Best for Your Business? Read More »
Once again, the SEO world is buzzing. Announced in August, the Google spam update 2025 caused a mix of worry, curiosity, and conversations across forums, different groups, and industry blogs. Each Google Update presents possibilities as well as problems. This one is no different either. Designed to support Google’s battle against deceptive techniques that fill
August 2025 Spam Update: What It Means for SEO Read More »
All search technologies have moved well beyond simply ranking on Google. AI engines like ChatGPT, Gemini, and Perplexity serve up answers to questions, rather than links for the user to scroll through, creating an issue for businesses. While the joy of getting information quite quickly is nice for users, it creates a little bit of
Generative Engine Optimization (GEO): Ensuring Your Brand Gets Cited by AI Read More »
When you’re searching for answers online you type a question in Google, and within seconds, the perfect answer pops up without even clicking a link. That’s the magic of AEO—Answer Engine Optimization, a game-changer in the digital space. But does this mean SEO is dead? Not quite. SEO (Search Engine Optimization) and AEO may seem
SEO vs. AEO: The Battle for Digital Visibility Read More »
In today’s rapidly evolving digital world, mobile devices have become the predominant way people access the internet. Smartphones have not only revolutionized communication but have also become the primary gateway for consuming online content. As this shift continues, businesses must ensure their websites are mobile-friendly to remain competitive and relevant. To achieve this, mobile SEO
The Impact of Mobile SEO Services on Business Growth in 2025 Read More »
In the fast-paced world of digital marketing, staying ahead of the curve is essential. Google Core Update 2024 can have a significant impact on your website’s performance, and understanding how to navigate them is crucial. In this blog, we’ll break down Google Core Updates, explain what they are, and provide valuable tips on how to
Google Core Updates: SEO Tips for Website Recovery & Growth Read More »
In a world where most consumers seek products and services online before buying, having an appropriate online presence is not optional—it’s a necessity. As we move into 2025, SEO continues to remain at the center of successful Internet marketing. Companies that overlook the importance of SEO risk losing visibility, potential clients, and revenue. This is
Why Your Business Needs Professional SEO Consulting Services in 2025 Read More »
