Author name: Atul Kumar

Atul Kumar is a Digital Marketing Manager at Impressico Digital with over a decade of experience, making him the go-to expert for SEO, PPC, Social Media, Email Marketing, and Content Marketing. With a deep understanding and expertise, Atul has helped numerous businesses improve their digital presence and strategies to maximize ROI.

Online Management Reputation

Online Management Reputation Strategy [Benefits + Tips]

An unhappy customer leaving negative feedback online can be really problematic for your business. In this age of social media, where the world has become such a smaller place, negative feedback or review can travel really quickly, leaving you with very little time to rectify the situation.  The key to limiting the damage of negative

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Facebook’s New Ad Transparency—the likely losers and winners

Consumers today have an increasingly high level of awareness when it comes to advertising. They are well-aware of the fact that they are being marketed and they demand a higher level of transparency about why and what purpose the business is targeting them. Taking note of this demand, Facebook recently announced that all its users

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How is AI Transforming the Future of Digital Marketing?

Whenever the digital marketing experts come across the word “artificial intelligence”, they instantaneously think of “RankBrain” algorithm. Launched in 2015 by Google, RankBrain is a machine learning artificial intelligence system which determines the most suitable search engine results for the queries raised by the users. What happens when you enter any query on Google? It

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