Author name: Atul Kumar

Atul Kumar is a Digital Marketing Manager at Impressico Digital with over a decade of experience, making him the go-to expert for SEO, PPC, Social Media, Email Marketing, and Content Marketing. With a deep understanding and expertise, Atul has helped numerous businesses improve their digital presence and strategies to maximize ROI.

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Top Ways To Rank Higher In App Stores & Boost App Downloads

4,000,000 and still counting…. Can you guess what it is? Bravo! You guessed absolutely right. That’s the number of mobile applications combined together in the Google play store and iOS app store – and this staggering number is rapidly increasing by an average of 1,000 apps per day making smartphone app discovery more challenging than […]

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Google Penguin 4.0 Update: Here Is What You Need To Know About

If you are into SEO for a couple of years, then you may have noticed that every year Google rolls out the update and changes its search algorithm around 500–600 times roughly. While most of these updates are minor, but some of them are “major” algorithmic update (such as Google Panda, Google Pigeon, Google Possum

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Have You Noticed? Google Analytics Got New User Interface & Navigation Look

Yeah, you heard absolutely right! Google analytics got new user interface and navigation look lately and most of us are not even aware of this. Aren’t we? That’s we decided to bring this latest news to you through our blog post. With the roll-out of Google’s latest algorithm update and new analytics user interface and

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Google’s Fred Algorithm Update Is Out – Here’s Everything You Need To Know Right Away

A few months back, Google rolled out a new algorithm update that not only created hysteria among the SEO community but shook up the entire world of SEO owing to ranking fluctuations and loss in traffic. This new algorithm update, which Google’s Gary Illyes, has jokingly named “Fred” caused a huge shift in search engine

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Discover How To Thrash the Competition With Ingenious Keyword Research Hacks

Believe it or not, but in SEO, keyword research is one of the most debated topics. It is one of the most important aspects which have a major impact on what you’re trying to achieve on search engines. Right? In this blog post, we are not going to talk about the tedious and laborious process

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Facebook Fun Facts (Infographics): We Bet You Didn’t Know

With the advent of Digital Media, the ways people acquire information have changed significantly. In the earlier days, people consume information from newspapers, television, and radio. These popular sources come with some constraints because they work better locally. Although, these traditional sources of communication are still prevalent, Digital Media has emerged as a new and

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Up Your Search Engine Ranking Game by Hiring Professional SEO Consultant

No doubt, hiring an SEO consultant can make or break your company. A good SEO professional will always take you on a path of making thousands of bucks per month, but a bad SEO can badly cripple your existing presence over the web. That’s why you need to be extra cautious while you’re reaching out

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Google’s Possum Update: Things You Need to Know About This Google Algorithm

Have you noticed a considerable change in your rankings of local search results lately? If so, you were not alone in this, as many were affected by the algorithm update rolled by Google last year. On September 1, 2016, search engine giant – Google silently released a new algorithm update that impacted the local search

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Local Search Optimization – Need Of The Hour To Expand Your Customer Base

First Panda, after that Penguin and then, the swift and precise ‘Hummingbird.’ You catch it, right. We are not at all talking about the birds and animals. These are well-known Google’s algorithm updates that shook up the entire search engine optimization world. Aren’t they? But, not many businesses paid any heed to another big algorithm

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