If you’re running a fashion brand—and you’re still viewing social media as a “nice to have” and not a strategic growth driver—you’re in trouble. Social platforms today are now lead storefronts, engines of trend creation, and direct conversion paths. So when we discuss social media strategies for fashion, we’re not discussing posts and likes—we’re discussing […]
How Fashion Brands Can Leverage Social Media This Season Read More »
Consumers today have an increasingly high level of awareness when it comes to advertising. They are well-aware of the fact that they are being marketed and they demand a higher level of transparency about why and what purpose the business is targeting them. Taking note of this demand, Facebook recently announced that all its users
Facebook’s New Ad Transparency—the likely losers and winners Read More »
Believe it or not, social media has been ingrained in our everyday lives. Today, it becomes a necessity for business organizations to get on board. Undoubtedly, Twitter can turn out a successful marketing tool for businesses when used correctly. It not only provides a platform for Twitter marketing strategies to attract new customers, and engage
How To Grow Your Twitter Audience Without Spending A Fortune Read More »
Facebook is nothing new for many of us. Right? Started out as a place to communicate with college friends, it evolves incessantly over the past few years and today it has become one of the strongest platforms to spread the awareness of a brand. Backed by a whopping network of 1.79 billion daily active users,
4 Clever Hacks To Step Up Your Facebook Marketing Game Read More »
Hey, online marketers. Yes, we are talking to you. Get another pair of eyes on your social media post before you publish them because even a single mistake can leave long-lasting damage to your brand’s reputation and goodwill, especially when it comes to social media marketing. Needless to say, social media is the ‘land of
5 Social Media Marketing Bloopers You Should Avoid From Today Read More »
