Author name: Atul Kumar

Atul Kumar is a Digital Marketing Manager at Impressico Digital with over a decade of experience, making him the go-to expert for SEO, PPC, Social Media, Email Marketing, and Content Marketing. With a deep understanding and expertise, Atul has helped numerous businesses improve their digital presence and strategies to maximize ROI.

Have You Noticed? Google Analytics Got New User Interface & Navigation Look

Yeah, you heard absolutely right! Google analytics got new user interface and navigation look lately and most of us are not even aware of this. Aren’t we? That’s we decided to bring this latest news to you through our blog post. With the roll-out of Google’s latest algorithm update and new analytics user interface and […]

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Google fred update

Google Fred Update: What It Is, Who It Hit, and How to Recover

The Google Fred update was introduced in March 2017 and caught the SEO community totally off guard. Overnight, numerous websites saw their traffic plummet—some losing up to 80–90% of organic visibility. What made it so impactful was the fact that it appeared to hit one particular set of sites: those focusing on revenue and ads

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Discover How To Thrash the Competition With Ingenious Keyword Research Hacks

Believe it or not, but in SEO, keyword research is one of the most debated topics. It is one of the most important aspects which have a major impact on what you’re trying to achieve on search engines. Right? In this blog post, we are not going to talk about the tedious and laborious process

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Facebook Fun Facts (Infographics): We Bet You Didn’t Know

With the advent of Digital Media, the ways people acquire information have changed significantly. In the earlier days, people consume information from newspapers, television, and radio. These popular sources come with some constraints because they work better locally. Although, these traditional sources of communication are still prevalent, Digital Media has emerged as a new and

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Up Your Search Engine Ranking Game by Hiring Professional SEO Consultant

No doubt, hiring an SEO consultant can make or break your company. A good SEO professional will always take you on a path of making thousands of bucks per month, but a bad SEO can badly cripple your existing presence over the web. That’s why you need to be extra cautious while you’re reaching out

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Google’s Possum Update: Things You Need to Know About This Google Algorithm

Have you noticed a considerable change in your rankings of local search results lately? If so, you were not alone in this, as many were affected by the algorithm update rolled by Google last year. On September 1, 2016, search engine giant – Google silently released a new algorithm update that impacted the local search

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Local Search Optimization – Need Of The Hour To Expand Your Customer Base

First Panda, after that Penguin and then, the swift and precise ‘Hummingbird.’ You catch it, right. We are not at all talking about the birds and animals. These are well-known Google’s algorithm updates that shook up the entire search engine optimization world. Aren’t they? But, not many businesses paid any heed to another big algorithm

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5 Common Mobile SEO Pitfalls That May Cost You an Arm and a Leg

  By now, you’ve heard a lot about mobile responsive design, accelerated mobile pages (AMP), user-experience and Google mobile-first indexing. Right? But, do you know why everyone is going banana over mobile-friendly website? No, OK don’t worry, we are going to tell you in a jiffy. 2016 marks the very first year in the history

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